New Branding

Identity, Collateral and
Brand style guide


New identity for The Current Global, a transformation consultancy driving growth within fashion, luxury and retail.

The old handwriting logo didn't represent anymore their new concept of "the current, the present and the global". It had to be more clean, edgy, modern and bold. Suggesting a strong point of view. Showing innovation and giving a luxury and a sophisticated feeling.

New visual identity book.
01. Logotype
02. Typography
03. Brand Graphic Elements
04. Colour Pallette
05. Logo Application
06. Photography